Linking Strategies For The Panda and Penguin Age

Starting out, I want to make it clear that search engine optimization, search engine marketing, seo or what have you is nothing more than marketing. Period.

Things to focus on:

- Vary anchor text and aim for less than 50% of anchor text to be optimized - Keep quality as high as possible - Get a good mix of no follow and do follow links - Get a wide variety of links - don't just focus on one type - Avoid blog networks, various schemes and anything that may look unnatural

Vary Anchor Text

Simple, when creating links, create them like users would. Be overly specific or over simplified won't work. You need to include your 'money keywords', yes, but you also have to consider the subject of the links and what users would be including in a link.

High Quality - Get As Many As Possible

Start a good link building campaign. Submit quality articles to sites such as this one. Get a social presence. Link to your articles and site often. Vary the links, anchor text and frequency.

Mix It Up!

Get No Follow, Do Follow links. Get them from blogs, directories, article sites, social and Web 2.0 sites and keep it up!

Be advised: One site that I know of had a reasonable amount of text links and diversity and their domain name happened to be the exact thing they did and people would be searching for. They had very little seo work done and what backlinks they did have were greater than the competition. They were de-ranked anyways. What worked? The classified ads they had, which of course had content and pointer to their main site. So it isn't always about linking your url.

So remember....

It's all about focusing on quality these days. Ranking is very easy when you use quality link building. Spammy link building has been great for years but it is slowly coming to an end. Get high PR links through guest posting or a private blog source. Create quality web 2.0's that link to your website. Quality, reputable sources are key. Build quality links to your site from quality sources. And build a quality site while you're at it.

Try to get a piece of content on your site to go viral, the point of this is to build links, not get traffic through the links. The traffic will come through the other pages on the site due to your site's authority built through the 100% legit links that will come when your content goes viral.

There are a lot of ways to build links, but the only ways that really work are the ones that are quality, natural and come from reputable sources. Failure to link properly wastes time, money, and energy and really doesn't even get a good search engines attention, it will leave you at the bottom. So start your quality linking strategy today.

Backlink Building: How to Use Blog Commenting to Get Quality Backlinks   The Importance of Link Diversity   A Successful Website Needs SEO Link Popularity   Automatic Backlink Software: 5 White Hat Ways to Build Inbound Links   Bad Links You're Not Thinking Of   Creating Quality Links to Your Website   

Backlink Building: How to Use Blog Commenting to Get Quality Backlinks

Blog commenting is one of the easiest and most effective ways to get free one way links to your website. This simple method of advertising your business online can generate significant results in terms of SEO. With comment spam being one of the main issues targeted with Google's Penguin update, many webmasters are wondering if blog commenting is a worthwhile link building strategy.

Leaving useful comments on blogs can help you build long term relationships with other website owners and gain credibility online. In order to drive traffic to your site, your comments need to be compelling and informative, making absolute sense and relevance of the content posted. If done right, blog commenting is a great way to get high quality links to your site.

First of all, you need to find blogs that don't use the no-follow attribute in their links. This element tells the search engines to disregard the link to your website. There are various tools that allow you to search by keywords and find well established blogs in your niche. Just because blog commenting can generate free backlinks, don't waste your time leaving comments on every blog you find. You need to write interesting comments that express your opinion and value to the blog post.

Make a list of blogs related to the content of your website. Here are a few attributes that you should consider:

Blogs with quality content and active comment discussions Blogs with high search engine rankings Blogs in your niche Blogs that allow do-follow links Blogs that use CommentLuv

Use a SEO extension for your browser that gives you information about the sites you are visiting. This way you will get a comprehensive list of do-follow blogs to comment on. When leaving a comment, put your real name in the author box. Entering your real name gives credibility to your comment. Make your comments relevant to the post. If you have a website about car insurance and you comment on a real estate blog, then your comments won't be indexed by the search engines. Use a real email or a different email that you have access to.

Spend at least a couple of hours once or twice a month commenting on blog. Your main aim is to post comments that other people will find interesting and engaging. If your comments provide useful information, you will get highly targeted traffic to your site and build your personal brand.

The Importance of Link Diversity   A Successful Website Needs SEO Link Popularity   Automatic Backlink Software: 5 White Hat Ways to Build Inbound Links   Bad Links You're Not Thinking Of   Creating Quality Links to Your Website